Vera Wang is the First Lady of fashion wedding fashion. His popular designs grace the stars and people in the state more than $ 20,000 to spend an elegant altar.
But now comes the mass market from the collection of David's Bridal.
Nation's largest retailers, White Wedding Vera Wang collection in February of 12 dresses from $ 600 to $ 1400 Price. Extended to early June with seven other bridesmaids' dresses and a line of shoes designed by Wang and produced by David Suite.
"It's amazing how received," says 61-year-old Wang, a household name thanks to two years, brides dressed stars, including Chelsea Clinton, Ivanka Trump and Sharon Stone.
Private company, it is not David's discuss sales figures, but the Chief Marketing Officer Brian Beitler has confirmed the success at the box office was better than expected. "Since we announced the partnership request of customers," said Beitler.
White Vera Wang is currently in the country 150 307 bride of David.
Originally Philadelphia Bridal Salon, Bridal David's appearance pioneered mass-market approach for brides to say yes, no, or "let me try it first" dress. to marry this year, more than half of all American women in David's Bridal store and buy clothes closet.
Millie Martini Bratton, editor in chief of "Brides Conde Nast, said Wang collection offers many ways for the money.
"Brides today want fashion in all price ranges," says Bratton. Wedding dresses is not just a ceremonial clothes, but it was closer to "real clothes.
"They want a dress that looks like them, a style that looks like today," he adds. "Vera is an incredible work done, in typical classical" Vera Wang Look wider market. "......
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